Colour Palettes

The brand colours are a fundamental visual element that are used to represent the Positive Real Estate brand consistently across all media formats and all communication categories.

The exact colour specifications must be used at all times.

Primary Colours

The primary colours are the two blues used in the brandmark. The primary colours should always be used to represent the brand and are always used to ‘lead the brand‘ and are supported by the secondary colours.

PMS 301
C100  M72  Y28  K12
R0  G78  B124
#004e7c
CYAN
C100  M0  Y0  K0
R0  G175  B255
#00afff

Secondary Colours

The secondary colours support the primary colours by extending the brand’s ‘visual tone of voice’.

For example if the brand only used the primary blue colours it would look too rigid or corporate.

The secondary colours can be used to ‘soften’ the look of communication where necessary depending on the content and the target audience.

Secondary colours should always support the brand, and primary colours should always lead the brand.

PMS 3561
C59  M0  Y100  K0
R115  G195  B0
#73c300
PMS 151
C0  M60  Y100 K0
R255  G130  B0
#ff8200
PMS 1225
C0  M23  Y100  K0
R255  G195  B0
#ffc300
PMS 1795
C10  M98  Y94  K1
R215  G39  B45
#d7252d

Neutral Greys

Greys can be used as a neutral colour to balance the primary and secondary palette.

Greys should always be an opacity or tint of black.

Incorrect Use

Do not use colours outside of the brand colour palette.