Colour Palettes
The brand colours are a fundamental visual element that are used to represent the Positive Real Estate brand consistently across all media formats and all communication categories.
The exact colour specifications must be used at all times.
Primary Colours
The primary colours are the two blues used in the brandmark. The primary colours should always be used to represent the brand and are always used to ‘lead the brand‘ and are supported by the secondary colours.
C100 M72 Y28 K12
R0 G78 B124
#004e7c
C100 M0 Y0 K0
R0 G175 B255
#00afff
Secondary Colours
The secondary colours support the primary colours by extending the brand’s ‘visual tone of voice’.
For example if the brand only used the primary blue colours it would look too rigid or corporate.
The secondary colours can be used to ‘soften’ the look of communication where necessary depending on the content and the target audience.
Secondary colours should always support the brand, and primary colours should always lead the brand.
C59 M0 Y100 K0
R115 G195 B0
#73c300
C0 M60 Y100 K0
R255 G130 B0
#ff8200
C0 M23 Y100 K0
R255 G195 B0
#ffc300
C10 M98 Y94 K1
R215 G39 B45
#d7252d
Neutral Greys
Greys can be used as a neutral colour to balance the primary and secondary palette.
Greys should always be an opacity or tint of black.
Incorrect Use
Do not use colours outside of the brand colour palette.