Defining a creative brief
All creative work produced for Positive Real Estate must comply with the parameters of the Brand Creative Brief
Creative Brief Template download from Google Drive
What specifically is your outcome?
Create X and it will be used by Y to achieve Z results
X + Y = Z
Which target audience are you communicating with?
Primary external
Existing clients and potential leads
Secondary external
Business to business
Tertiary internal
Staff members
What is the primary message to communicate to the target audience?
The primary message is…
Define as a single sentence
Does the message relate to one specific service?
Property
Education
Finance
Is the target audience inside or outside the Positive Ecosystem?
Outside, inside, or both
This will define the colour palette to use. Colour Theory Colour Palettes
What tone of voice will be used?
Corporate
Property
Education
Financial
Tone of voice