Images – People
‘An image is worth a thousand words’… so ensure the images used to represent the Positive Real Estate brand say the right words.
Our Clients
Positive Real Estate clients cannot be represented by a single demographic. Our clients are from varied ethnic backgrounds, age groups, careers, and stages in life.
Equally varied can be their reasons for joining our education program, and the financial goals they want to achieve.
Authentic and Grounded
When selecting images of people it is paramount that the image can authentically represent Positive Advisory and the expected experience of our clients.
Correct Use
Activity and Effort – The experience of joining the education program is not passive. Clients are expected to learn by participating and taking action.
Ethnic backgrounds – Always ensure there is some diversity of ethnicity across selected images.
Age – Always ensure there is some diversity of age across selected images.
Real People – Images must contain real/everyday looking people (not impossibly good looking models).
Staff – Our staff are as diverse as our clients and should be represented accurately. Our dress code is smart casual and not business suits.
Incorrect Use
Portrait style photography, posed and looking at the camera.
Only caucasian people.
Good looking young models only.
Subject matter not grounded in the reality of activity and effort to achieve investment goals.
Positive Real Estate staff represented by business/corporate people in suits.
