Our brand
Ensure you read and understand this page and the creative brief before designing/implementing any communication that represents our brand.
PRE (Positive Real Estate) is a professional services company providing guidance and strategies to enable clients to build their wealth through property.
Building wealth through property is the brand positioning statement.
PRE provides integrated property investment services to clients, either as in-house services or via an integrated service partner.
Education – Mentoring Program (in-house)
Property – Property sourcing and Investment analysis (in-house)
Auxiliary Property Services – Property management, Sales, Valuations and other retail property services (Integrated Service Partner)
Mortgages Loans and financing (Integrated Service Partner)
Defining our brand
Our brand is successful when…
our products and services + visual style + our promise = actual end-user experience
Our brand is only designed for…
the end user
Messaging…
is what the brand is communicating
Tone of voice…
is both written and visual style
Brand equity is…
recognition and retained end-user associations
Brand equity is not…
consistent across all end-users, always positive, or easily isolated to a single specific object or experience
Our brandmark is…
the keystone of our brand, the brand reduced to a single unit, the signature of the brand