The Only Time You Should Sell An Investment Property

by | Sep 3, 2021 | How to Invest in Real Estate, Property Investment

The golden rule of property investing is to buy well and NEVER SELL. However, there are always exceptions to the rule…

Firstly, let’s look at why you would keep an investment property? If you buy a great piece of real estate, in the right location, it will always create a passive income for you, so there will be no reason to sell it.

Also, selling property is EXPENSIVE! It costs you money in styling, agents fees, possibly a loss of rental income during the process, and taxes.

In a perfect world you would never need or want to sell an investment property.

But… as we all know, we don’t live in a perfect world and sometimes, even with the best of intentions, things don’t always go the way we expect.

So, are there times you should sell a property? And how do you know when it’s time to sell?

One major reason people go down this road is because they bought bad in the first place. Often times when we’re holding onto bad stock that’s weighing our portfolio down, the best option is to sell. 

We’ll break down what a dud looks like in a moment, but first lets’ tackle the big question – how did you end up buying a bad property?



Too many people who have got the means and desire to become a property investor jump in with zero strategy.

They listen to the wrong people about what, when and where to buy and make decisions that aren’t based on expert information or knowledge.

While some might get lucky and do alright, others end up with a lemon.

The real reason behind this is a lack of strategy.

Property investment is a marathon, not a sprint, and to play a long game you need a well prepared, thought out strategy. 

An investment plan will ensure you ask and answer questions like these and so many more:

  • How much income do I need to live the life I want?
  • How many properties will I need to make that income?
  • How long will it take me to buy those properties? 
  • Do I have the means to create financial buffers for myself and each of my investment properties should things change?
  • Do I know what kind of loan structure I need?

Without a strategy you’re in the dark, which is never a good place to be when it comes to smart investment choices.



In property investment a dud property is one that is holding you back. This one property is stopping you from achieving your goals of creating a portfolio that will create enough passive income for you to live your best life.

How does a property hold you back? 

  1. It’s in negative cash flow
  2. It’s too old


Negative cash flow is the last thing we want as property investors. Cash flow is king and without it we can’t buy our second, third or fourth property. 

Even if the property is growing in capital value, if the cash flowing out of your pockets is negatively impacting the servicing of your loan, you won’t be able to borrow enough to raise your next deposit. You also won’t be able to access any equity you’re making.

Equally, an older property that is costing you so much in maintenance costs and repairs that it’s sucking the life and cash out of you, is a dud. If you get to the stage where it’s going to cost you less to demolish and rebuild, than it will to fix up the current structure, you have a decision to make. 



While we know there might be times that selling is the right thing to do, take your time and think about what you’re trying to achieve.

Also, what are you going to do with the cash you get from the sale, where will that money go to serve you best?

Migrating your money from a property that you feel has done its job and has nothing else to offer, into one that has long-term potential might incur some costs, but they’re opportunity costs and might be worth the hit. 

Just make sure you consult some experts who can help you create a clear strategy. Coaches like those at Positive Real Estate can help you visualise your long-term goals and how to get there.



Let the experts at Positive Real Estate teach you about the different strategies around buying and where appropriate, selling. 

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