“Free marketing” might sound like a sweet deal from your property manager—but is it actually costing you thousands? In today’s Wealth Coffee Chat, Cass Charleston unpacks the hidden risks behind zero-cost marketing offers, and why poor leasing campaigns often lead to extended vacancies, lower-quality tenants, and lost rental income. Learn what to look for in a proper marketing strategy, how to reduce vacancy risk, and why quality campaigns always pay for themselves.
WCC The Hidden Cost of ‘Free Marketing’: What Landlords Must Know Before Leasing
